Write a nonfiction book that readers can't stop talking about.

A book that stands out and gets readers’ attention is a book that’s designed for success. 

Client reviews

What clients are saying...

I’m grateful that I was introduced to Catherine Lunardon to help me with my book title, subtitle, and cover copy. She is a true professional who delivers even more than she promises. From her thorough market research, to the organized reports to her fantastic writing, every stop of the process working together was top-notch. And our brainstorming meetings were fun, energizing, and productive! Plus, my publisher loved what Catherine helped me create. I am happy to give her my highest recommendation.”

How I help writers become authors ...

Hi, I’m Catherine, developmental editor and nonfiction book strategist who helps too-busy experts, entrepreneurs, and educators get their game-changing book done. 

Here’s the truth: Planning what to write, before you spend many hours writing, is the best path to writing a book that delivers on your goals. First, we’ll clarify your best idea and tap your biggest vision for it. A strong concept guides our strategic and creative thinking to pin down your book structure, table of contents, audience, author voice, market positioning, and all key elements of your book.  

Seeking a publishing deal? This work helps you write a stellar proposal that gets noticed by agents and publishers. Planning to self-publish? A writing plan cuts through writers’ block and lets writing feels fun, even joyful, when you start with clarity and confidence. Have a manuscript that’s not working? My agile approach can reverse-engineer your path to publishing success.

Clients tell me our work is fun, creatively intense, and delivers added value through the insight we unearth that they can use the also guide their marketing and author branding efforts.

You’ve built a business, created a course, given the talk, and coached others through hard change. If you’re ready to write your great nonfiction book, I offer a short discovery to see if we’re a good fit.

What help do you need?

 Your time is valuable. Get clear on what you need to write before you begin and save time, money and angst from writing the wrong book. We’ll clarify your idea, structure, key content, ideal reader and more. If you have a few ideas, I’ll help you see which one to write now.  LEARN MORE.

Developmental editing guidance, market insight and  accountability help you write a book that exceeds your goals. If you’re seeking a traditional publishing deal, I’ll help you write a stellar proposal that stands out and gets noticed. LEARN MORE. 

The Story Grid manuscript diagnostic is proven tool that shows what’s working, what’s not, and how you can take your draft to the next level. LEARN MORE.

Your title has seconds to grab a reader’s attention and pique their curiosity. A great title is part of your overall marketing strategy, and it’s not as complicated as you think.  LEARN MORE.

Not sure?